storytellers, industry experts, travelers
Ourthing Travel was founded by Adam Lovick, a digital marketer in the travel industry, and Madi Verschaetse, a content strategist with extensive experience in the digital space. Additionally, both Madi and Adam hold roles with Travel Leaders, a full-service travel agency based in the U.S.
We’ve combined our dynamic experiences in ways that best leverage digital opportunities in front of us. We specialize in content strategy and creation, through photo, video, and strategic storytelling, ultimately information to travelers. For the common traveler, by the common traveler.
With the freedom to reach and inspire travelers through the interconnected present, relatable and valuable content lives in the thread of Ourthing Travel’s mission. The way an audience sees and feels a brand is how they connect to it, in order to tell those stories we must craft meaning in the message. Our narrow approach to travel marketing has developed deep expertise in travel content.
Started dating and found ourselves in a variety of adventures. Out of nowhere, we found cheap flights and took our first trip abroad. Travel with your SO, you learn an incredible amount.
Website soft launch. We learned a lot, about ourselves, our relationship and had a vague understanding of what we wanted to do in our free time. Big vision, no business plan. Onward.
Our biggest year to date. We started investing time and money into this ‘side hustle’ and landed a few trips of a lifetime, together and apart. 2019 took us around the globe and ended with a bang in Fiji. Hungry for more.
With plans to expand our vision, money saved and travel plans on the schedule, we were ready to take on this year. Due to the current situation, we sit patiently awaiting our next travel date.
Madi brings her background in Advertising to the forefront of Ourthing Travel. She currently holds a role as an Account Manager working in digital content strategy and management and is a key liaison to business clients. Her experience in advertising transcends to foster relationships with Ourthing Travel’s clients and brings a deep understanding of the digital capacities.
“The digital world drives our culture and it is my goal to be in it as much as possible.”
Additionally, Madi works as an independent travel consultant alongside Adam at Travel Leaders. Through this role, Madi is able to craft itineraries around different hoteliers, tourism boards and suppliers and their business goals, offerings and objectives.
Adam is an an ex-student/athlete at Bemidji State University,, born and raised in the suburbs of the twin cities (Minneapolis/St.Paul). His family operates a Travel Business in Minnesota, and as the years pass, the more he has been involved.
Adam grew a passion for travel at a young age, the more freedom he was given, the more adventure he tried to consume. While he developed a love for documenting and creating with a degree in marketing, he was driven to be apart of this content heavy world. He moved into a digital marketing position with Travel Leaders, managing social channels, paid campaigns and business development. Collectively, Adam and his partner Madi have built a platform to share their travel knowledge and experiences with you. Unfiltered and unpolished, in hopes to bring a new wave of content into a saturated travel influencing world
Ourthing Travel aims to create experiential content that is defined and relevant, filling the void a traveler is missing, trust. Our niche is to utilize content to tell our stories of travel, centered around a community of people who want to create their own. We know we are not the only source of inspiration and information, so we take what we know about the industry and add a human element to the words and imagery. We want travelers to think back to content and stories that have not only inspired them, but are also something they can get behind.